Vidya Balan Makes another endorsement deal with Aliva

Just two days there were reports that Vidya Balan had agreed to become  a brand ambassador for Kerala-based apparel brand for just Rs 30 lakhs.Now, the National Award winning actress has been roped in as the brand ambassador  of new range of Aliva, one of the popular snacks brand.

PepsiCO India has launched six new baked variants under Aliva and the range will be supported by a 360 - degree campaign featuring Vidya.

Vidya Said " I have always enjoyed eating Aliva. I am thrilled about the new range.. the range is tasty and offers great variety of flavours and ingredient options. I am sure consumers  will enjoy it as much as I do".

The actress was earlier seen promoting brands like Airtel, Toshiba and GoodKnight Naturals.

The compaign to promote new Aliva range will be unveiled shortly.

" An accomplished actress, a women of substance and affable personality,Vidya is great match to  highlight the brand's positioning...we are confident that it will be mutually rewarding" said Vidur Vyas, marketing director of Foods, PepsiCo India.

Besides Vidya, Aliva continues to be endorsed by actress Chitrangada Singh, who the face of the brand since 2009.